Flyers usually have a clearly recognisable front and back. The front contains the word mark at the bottom, in accordance with its specified use. Apart from that, the front is very minimalistic in terms of content, with little text. In addition to a title and a clear advertising message, the focus should be more on playing with design elements and images to serve as an eye-catcher.

The back cover provides space for more detailed information, longer texts and contact details. These can be presented in a minimalist design or continue the visual language with additional design elements and images. Contact details appear at the bottom of the back cover and are highlighted in colour to distinguish them from the rest of the page.