Kontakt

Corporate Design

Social networks

NicLen is represented on various social media platforms depending on location. Overall, Instagram, Facebook, LinkedIn, TikTok and YouTube are used.

First and foremost, this section describes how the corporate design can be applied to image posts and profile pictures, with a focus on Instagram. However, the guidelines can generally be applied to other platforms as well.

Profile picture

The removal of the drop shadow and the placement of the word mark in a balanced width (ratio 9:12) makes the profile picture clearer and more expressive.

Posts

The profile overview and posts need to have a consistent style in order to create recognition value. Flexibility and emotion are provided by the image layer, which can often be integrated without distorting the appearance.

1 Standardisation in the use of typography
– Reduction to Noto Sans
– Maximum of two different font sizes per post
– Optional differentiation between posts through font size differences

2 Use of colour
– Only use the colours specified in the visual identity guidelines for typography and
design elements.

3 Use of the design element
– Maximum of two curves per visible area of a post

4 Flexibility and emotion are provided by the image layer
Image and video material are not bound by any specifications. This means that events being reported on can bring their own visual language. The remaining design decisions (typography, colour and design elements) can be used optionally to give the image and video material a “frame” that increases its recognition value.

This is not always necessary, as it may be sufficient for the profile picture to be directly related to the post and convey the Niclen image.

Post structure

Posts are created in 1080 × 1440 px, which corresponds to an aspect ratio of 3:4

 

1 A-information
This is where the core content of each post is communicated. The message can be conveyed concisely via large typography or image and video material.

 

2 B-information
This area is not visible in the profile overview and can therefore contain B information that is relevant in the feed. This makes the profile overview visually calmer.

 
Download ZIP-Datei

First Instagram, then other platforms

It always becomes complicated when a posting topic is to be realised in image form on different platforms. Although Instagram, Facebook and LinkedIn work in a similar way, they differ in terms of their presentation and format specifications.
Since Instagram is designed for a portrait image format and is the only platform that supports so-called ‘carousel posts,’ the workflow usually involves creating posts for Instagram first. If necessary, alternative versions with the same content but in a different format can then be created for other platforms.
This is not necessary for single images, as these also work without any problems on other platforms such as Facebook and LinkedIn. However, if a single Instagram post consists of two images with slightly more text content, it cannot be displayed correctly in the feed on other platforms. Areas on the left and right are cropped out.
The most sensible solution is to combine two images into a single image in horizontal format. For three or more images, individual solutions must be found. Often, the display in the feed is different, but not problematic.