Corporate Design
Project-related CD
For individual events, special product segments and other projects that take place outside of general marketing activities in their traditional forms, special solutions are usually required in terms of corporate design. The reduced elements of the NicLen Family CD are usually not sufficient for a complete project. Even if they were, it would only be a solution for joint projects involving several brands. A special approach is therefore often unavoidable.
Creator's Corner
Creator’s Corner is intended to highlight a selection of products for special applications from NicLen’s dry hire range and make them visible separately. For this reason, the corporate design deliberately differs from the regular NicLen design.
The design element is not used. In addition, black from the colour scheme is in the foreground – normally it would be white, which is now mainly used as the font colour. A separate font for the segment also includes a kind of design element of its own: a corner that appears on every ‘R’. The NicLen cyan, the addition of ‘by NicLen’ and other accents in this colour signal the affiliation with NicLen.
NicLen Family Open House Days
A lot of print products and digital content are created for the NicLen Family’s in-house exhibition. Even though the exhibition is communicated as a joint event for various brands in the NicLen Family, the use of shared design elements is not enough to give the event a distinctive design.
The solution is to use NicLen cyan in all possible places on an equal footing with publitec red for graphic elements. Furthermore, the two colours should also be used as often as possible. Texts, on the other hand, are always white and backgrounds black or very dark.
